Project Description:
Apex Brewing updated their branding and social media content in order to create a cohesive brand story with more modern graphics.
Solution:
A series of animations of the new beer can labels displaying the different woodsy, sometimes supernatural, creatures you may encounter within this brand. While these originally started as full screen animated stories, we found that the animations masked within cans had a much better interactivity on social media.
Created At: ANVL Creative
Art Director: Jordan Braz
Animation: Caitlin Davis