Project Description:
The goal of this project was to create imagery that directs the viewer's attention to one subject, by either selling a lifestyle or product, or telling a specific story.
Solution:
This series of photos utilizes man and his best friend out in the mountains to tell a story. Each photo displays the relationship between the subjects, and their connection to their environment. The North Face logo can be seen subtly in each photo on the back of the backpack, so as not to overwhelm the user, but still display the brand’s presence.
